Santa Cruz and the Housing and Economic Recovery Act of 2008
July 30, 2008
Well, it has finally come to pass. It looks like the Federales have finally begun to seriously address what’s going on in the housing markets and in the broader economy. People ask me all the time, “What’s in the bill going through Congress?” Here is the summary of the key provisions from NAR (the National Association of Realtors):
|
Wow, that’s a lot of key provisions - it is, as promised, pretty sweeping legislation. But it looks like there’s some bad news out there for Santa Cruz families facing foreclosure, namely that the loan limit for the foreclosure rescue/refinance is $550,440. I think a lot of people facing foreclosure have loan limits that are higher than that.
Overall, it looks like a pretty good piece of legislation to me. Not a panacea, of course, for all that ails us, but I don’t think there’s a “silver bullet” out there that’s going to make all our problems go away. This is a step in the right direction, and there are provisions in the bill that will directly benefit many homeowners and future homeowners in Santa Cruz.
Posted by SantaCruzBroker at 9:06am
No Comments »
That Keller Williams Kool-Aid
May 13, 2008
I recently completed a transaction as the buyer’s agent with an agent for Keller Williams. It was a short sale, and yes, it dragged on for months - we got into contract in January, and closed in late April. After all was said and done, the seller’s agent and I agreed to meet for coffee and to exchange some final documents and so I could get the key to pass on to my buyers.
You may not be aware of this, but Keller Williams agents are kind of messianic about their company. They love it over there. A few months back during the Watsonville REO tour that we had, I had met another KW agent, and she spoke in glowing terms of her company, and in particular about this training that they had, which was open to agents from any brokerage, not just Keller Williams.
So when I was sitting down for coffee with the seller’s agent, I started talking to her about Keller Williams and the training that they provide. Not surprisingly, she was very enthusiastic and encouraged me to come on down for the next training session they were putting on. I agreed to do so, and so yesterday I sat through 2.5 hours of training on getting listings, put on by a very able and passionate trainer.
As promised, the training was excellent. Honestly, probably better than any real estate training I have been to. There’s one thing in particular I took away from that training, which I want to share with you. If you are a seller, please sit down, pour yourself a nice tall glass of kool-aid, and listen to this.
Keller Williams has a pretty good pricing strategy. It’s simple, and it goes like this: price your home below “market price.” A good bit below. Like, 10% below. Then, market the heck out of it and wait 21 days before taking offers. The buyers will beat a path to your door so quick it will make the neighbors upset because obviously, you’re having one heck of a party and they didn’t get invited.
A home which is priced clearly below market value will attract multiple offers. There is good example of this every day, with these REO properties. The banks price these things low. They price them to sell. And they do, quickly, and usually with multiple offers. It is very common for these properties to sell for over asking price, often by 10%.
This pricing strategy is an excellent one, especially in a market like today’s. In an appreciating seller’s market, it’s not such a bad thing to over-price your property by 10% - sooner or later, the market will catch up to you, and you’ll probably end up getting that extra 10% if you wait long enough. However, when you are in a declining market, if you do not sell your home quickly, the market will probably pass you right on by.
In a declining market, people don’t want to buy for fair market price, because the market price is dropping, and next month, it’s going to be worth less than it was the month before. You need to list your property under fair market price, attract multiple offers, and sell it for the most the market is willing to pay for at the moment.
That’s a winning strategy, and it’s working spectacularly for the banks selling their foreclosure properties, and it is also working for sellers who price their homes to sell.
I’m going back to Keller Williams on Wednesday for another training. Not sure what it’s about. And yes, I know, it’s all a trap. They want to seduce you into signing up with them by providing world-class training gratis and showing you that there’s a better way to sell Real Estate. I have no intention of leaving Thunderbird Real Estate at the moment - I’ve long thought that my next step after Thunderbird would be to open my own brokerage (I’m a licensed real estate broker, after all). But if one day you see me sportin’ a mustache and talking feverishly about how great KW is, you’ll know how it all began.
Posted by SantaCruzBroker at 8:28am
No Comments »
Santa Cruz Real Estate Sales Data - April 2008
May 10, 2008
Well, the numbers are in, and we’re looking better. For those of you who are really interested in knowing what’s going on with real estate sales in Santa Cruz county, I want to remind you that I have a great page on my web site that gives you all kinds of ways to look at Santa Cruz Real Estate Sales Data. Also, I offer a monthly Santa Cruz Real Estate newsletter which offers an analysis of what the numbers mean, and this month’s edition just hit the inboxes of subscribers.
OK, maybe the numbers aren’t grrrrrrrreat! like our friend Tony the Tiger would say. But they’re certainly better than what we’ve seen lately. What’s the scoop? For Santa Cruz county as a whole, sales and prices of single-family homes rebounded nicely in April compared to March. County-wide, there were 103 sales in April ‘08, compared to just 70 in March ‘08. Also, the median price of those homes rose 6.1% from March.
Comparing one month to the month before it isn’t a terribly useful exercise, however. After all, we are approaching the peak selling season, so it’s no surprise that sales numbers are up. However, it’s a very good thing that sales numbers aren’t down - that would be most unwelcome news.
It is, perhaps, more interesting to compare April ‘08 to April ‘07 - what do we see there? There, we see that the median price (again, county-wide) of single-family residences is down 11.8%, and in April last year, 132 homes were sold - so about 25% fewer homes were sold this April. The numbers are considerably worse for condos, but so few condos were sold (just 19 county wide) that it’s difficult to really gauge what’s going on in that market price-wise.
One thing I’d like to point out here is what’s happening in Watsonville. There is an enormous amount of pending home sales in Watsonville - homes that are under contract, but the sales have yet to close. Many/most of these homes are foreclosure properties - there are some staggering bargains to be had. It will be interesting to see what happens to the sales numbers and median prices when these sales close.
I really encourage you to subscribe to my newsletter. I’ve got an interesting article in there this month about the problem with the foreclosure numbers - things are perhaps not so bad as they seem. Of course, if you are one of the many unfortunate homeowners contributing to the swelling statistics of foreclosure numbers, if things get really bad, you can always just walk away.
Posted by SantaCruzBroker at 8:30am
No Comments »
Santa Cruz Foreclosure Presentation Video
April 24, 2008
It’s getting pretty late and I still have tons of work to do, but for some reason, I couldn’t help myself. I just had to put up the video of the presentation that I did the weekend before last at the Santa Cruz County 2008 Housing Expo.
The presentation was scheduled to last 30 minutes - about 20 minutes of me yakking to some PowerPoint slides, and about 5-10 minutes of follow-up questions. As luck would have it, my presentation lasted closer to 25 minutes, and the Question and Answer session which followed lasted about the same. Even after the session ended, I stayed and answered questions on a one-on-one basis for another half hour after that.
The room was pretty full - granted, it was not a big room, but there were 40-50 people in there, I’d say. It was a lot of fun and many people told me they really got a lot out of it.
I wrote e-mails to a bunch of people telling them about the presentation, and more than one person replied (OK, two people) and said that they were sorry they couldn’t make it, but would a video be posted on-line?
Fabulous idea, I thought. So I hired a videographer to come and do the video. I was going to cut the video myself using iMovie from Apple, using up some of the copious amounts of spare time that I have (ha ha, did I mention it’s nigh on 1 AM and I’m still slaving away?). However, after thinking it over for about 20 seconds, I realized that there was no way I was going to be able to cut the video and do a halfway decent job and get it posted on-line while this foreclosure wave is still upon us. So, I shelled out the big bucks and had it professionally edited by your friends and mine at Visual Poetry.
I hope you enjoy my video presentation! Please pass around the link to my Opportunities in the Santa Cruz Foreclosure Market video presentation.
Posted by SantaCruzBroker at 1:07am
No Comments »
Foreclsure News - from Santa Cruz and Beyond
April 15, 2008
I drive my wife crazy with my singing - and not in a Marvin Gaye kind of way. One thing I like to sing to her to wake her from slumber is Good Morning - my rendition is especially horrible and all I really know is the chorus part. But hey, I still think it’s better than a nasty alarm buzzer. And it is also better than getting woken up by the morning news, especially in these dark days.
You may have heard this one on the drive in to work, or perhaps they were bantering about it on NBC’s Today Show or something:
[From Bloomberg.com: Worldwide]
U.S. foreclosure filings jumped 57 percent and bank repossessions more than doubled in March from a year earlier as adjustable mortgages increased and more owners gave up their homes to lenders.
Yeah, good stuff. That’s what you want to hear as you write out your next mortgage payment check!
Of course, you know the famous saying - all real estate is local. What’s happening in Peoria isn’t really all that germane to what’s happening in bucolic Santa Cruz. So what is going on in Bucolic Santa Cruz? Read on:
[From Median home price drops to $650,000 - Santa Cruz Sentinel]
The switch pushed the median price of a single-family home down in March to $650,000 from $682,500 in February — but not as low as $599,000 in January, when 33 percent of homes sold for less than $500,000. The median is the mid-spending point of what sold during the month.
Only 75 homes sold in March, the fewest number of sales for a month in 11 years, an indication of buyer reluctance despite lower list prices. The previous low — 143 sales — was set last March.
That’s an interesting article, and it has more sales data from the aforementioned Gary Ganges, who I talked about briefly in my blog entry from yesterday. According to the article:
Ganges doesn’t specifically track REOs but he found 12 of the 28 homes sold in Watsonville in January, February and March were bank-owned.
Only 12 of 28? Hmm, that seems a little low to me. I do specifically track REOs, all the time, because that’s where the best bargains are to be had, and I’m always looking to find my clients the best deal possible. I just did a search, and I looked at all closed sales since the beginning of the year (up til now, mid April). I included Watsonville and the outlying areas (but not north Monterey county), and counted houses, condos, and multi-residential properties (actually, I don’t think any multi-res sold in that time period). My findings?
There were 35 sales of such properties since the beginning of the year. Of those, two were short sales, and twenty-two (22!) were bank-owned REO real estate. Actually, I’m surprised the number isn’t a bit higher. It should be noted that a few of the others that sold were in the city of Watsonville’s affordable housing program, and there was one Measure J property.
Sigh. Welp, I’m off to my office meeting. Keep up the good work everyone!
Posted by SantaCruzBroker at 7:54am
No Comments »
Blog Entries
