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The Broker's Record

News and Views about Life, Liberty, and the pursuit of Real Property in Santa Cruz, California

Housing recovery prediction: Next year - Santa Cruz Sentinel

June 30, 2008

It’s time once again to play the game - when is the housing market going to recover? The Santa Cruz Sentinel is taking another stab at it:

[From Housing recovery prediction: Next year - Santa Cruz Sentinel]

Don’t expect the housing market to recover this year.

Robert Kleinhenz, deputy chief economist for the California Association of Realtors, forecasts a turnaround next spring.

Just thought I’d pass that along. I had a bunch more stuff I wanted to talk about, but it’s 11:33 PM and I still have lots more “real” work to do tonight before hitting the hay and gettin’ back at it tomorrow morning bright and early.

Posted by SantaCruzBroker at 11:34pm
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Santa Cruz Real Estate Industry Consolidation

March 04, 2008

Holy Smokes, batman! Good morning!

[From Santa Cruz County real estate firms respond to downturn: American Dream acquires competitor, Flat Rate closes office - Santa Cruz Sentinel]

American Dream Realty acquired a competitor, Network Alliance, on Monday, creating the largest locally owned real estate company in the county. Two smaller real estate firms closed some of their offices.

All I can say is, gulp! That’s a bitter pill to swallow, but actually it goes down OK with my likewise bitter morning black coffee.

It’s not a real shocker that Network Alliance got bought up. There’s excess capacity. And it’s no surprise, either, that Flat Rate Realty closed an office - these discount brokerages do good when times are fat, but when times get lean, it’s hard to discount your services like that on a regular basis. What’s kind of a surprise is that Cenutry 21 Showcase closed its office right there at Highway 9 and Graham Hill Road - that’s Ronnie Trubek’s office, for heaven’s sake! It’ll take her days to move all her awards to her new office.

Another interesting tidbit in that article is that there are 1,209 Realtors at the Santa Cruz Association of Realtors - that’s down from a year ago figure of 1,300. The article says that “most Realtors renew in the spring” hinting that there may be more drops to come. Ya think? I didn’t renew in the spring - you renew on your anniversary date, or just before it, and I got in in the winter. But, we can’t forget the Watsonville Association of Realtors - not quite sure how many Realtors they have, but I thought it was like 600. Maybe now they’re down to 500.

Anyway, just thought I’d pass that along. Back to my coffee. Gulp.

Posted by SantaCruzBroker at 8:40am
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